Consumers still bamboozled by stealth shrinkflation

Consumers in the Netherlands Still Bamboozled by Stealth Shrinkflation

Dutch shoppers continue to be caught off guard by the rising trend of shrinkflation, where product sizes shrink while prices remain the same or even increase.This practice, often subtle and unnoticed at first, has left many consumers frustrated as they realize they are getting less for their money.

A Growing Concern

Shrinkflation has been impacting everyday grocery items, from chocolate bars and coffee packs to toilet paper and detergent.While manufacturers blame rising costs for materials and production, many consumers feel deceived by the lack of transparency in packaging changes.

Hidden Price Hikes

Recent reports show that major brands have quietly reduced package sizes without significantly altering the design, making it difficult for shoppers to notice the difference.A pack of cookies that once contained 200 grams may now hold only 180 grams, but the price remains unchanged—or even goes up.

Consumer Awareness on the Rise

Despite the stealthy nature of shrinkflation, Dutch consumers are becoming more aware, thanks to watchdog organizations and consumer advocacy groups shedding light on these practices.Social media has also played a key role, with shoppers sharing examples of downsized products and warning others.

Calls for Greater Transparency

Consumer groups in the Netherlands are urging companies to be more upfront about changes in product sizes and pricing.Some advocates are even calling for regulations that would require clearer labeling when packaging is reduced.

What Can Consumers Do?

Shoppers are advised to compare unit prices rather than relying on overall package size, as this provides a clearer picture of value for money.Keeping an eye on familiar brands and using price-tracking apps can also help avoid being misled by shrinkflation tactics.

As the cost of living continues to rise, Dutch consumers remain vigilant, hoping for more transparency from brands and policymakers to ensure fair pricing in the marketplace.